It was the curiosity of Willem Ruitenberg, founder of this unique family business, that introduced Ruitenberg BasIQs to the world of liquorice extracts. His entrepreneurial spirit and fascination with technology laid the foundation for our market leadership in liquorice.
Over the years our range of ingredients has grown tremendously, boosted by our enthusiasm for new applications and our drive to create. Nowadays Ruitenberg BasIQs offers a broad range of high-tech ingredients for the indulgence market. Manufacturers of snacks, bakery, confectionery, chocolate, and ice cream products rely on our efficient supply chain, our dedicated support and co-creative solutions for new applications.
Because one thing has remained unchanged to this day: our curiosity.
Ruitenberg BasIQs offers you a choice of three different partnerships.
Easy Efficiency if you know exactly what you need and you want to have access to our products anytime, anywhere. In addition to fast and guaranteed deliveries we offer Dedicated Support, whenever you seek tailor-made solutions for R&D or operational challenges.
Want to take our partnership to the next level? Opt for Co-creative Teamwork and our creative technologists become an extension of your R&D-department, adding creative value from concept to shelf.
At Ruitenberg BasIQs we are always intrigued with innovative and creative challenges, sustainability and indulgence trends and we love to share our discoveries with you! Check our blogs to learn more.
To support your business from concept to shelf, we have a team of dedicated specialists. We travel the world to meet customers and suppliers. We welcome co-creative partners in our Tech Center. Want to meet our team? Watch our videoclips for a brief introduction and use our contact details for a closer acquaintance. We look forward to connect!